We are proud to announce the launch of Lift Professional clothing, a new brand created to celebrate the people who keep lifts running. The range includes high-quality workwear, graphic t-shirts and accessories. All items are now available through our website: www.liftprofessional.co.uk.
Lift Professional clothing exists to recognise the lift industry’s contribution to daily life. Too often, lifts go unnoticed until they stop working. As a result, the dedication, skill and pride that lift professionals bring can be overlooked. For this reason, our aim is to highlight their essential role every day.
The collection features durable workwear and casual wear designed to reflect pride in the trade. In particular, two graphic t-shirts stand out:
- Adventures Await – a bold design that shows lifts as portals to everyday journeys and extraordinary moments.
- Sisyphus – a playful reimagining of the Greek myth. The design contrasts the struggle of pushing a boulder with the ease of a lift ride.
Lift Professional began as an idea during the COVID-19 pandemic. The industry faced enormous challenges, yet it continued to support itself and its customers. Because of this resilience, the brand took shape as a way to honour that spirit of community and pride.
The new website is a direct-to-consumer platform. This means lift professionals can buy products for themselves. In addition, friends and family can choose gifts that show appreciation for the industry’s unsung heroes. With the launch, Lift Professional invites the industry to Make Your Value Known.
By wearing Lift Professional clothing, members of the lift community can proudly display their identity, both at work and in everyday life. The brand represents a celebration of the people who keep the world moving.
